World Rugby film ‘Where We Belong’ Promotes Sport’s Inclusivity

World Rugby has released a new short film, ‘Where We Belong’, in the buildup to the opening of the Women’s Rugby World Cup 2025 in England, which promotes a sense of belonging that rugby fosters in communities.

The sports governing body says the “film captures the game’s truly inclusive nature and the diversity that makes it so special, reminding audiences that rugby is a place for everyone.”

Where We Belong was directed by duo PIP + LIB to showcase an authentic portrait of the sport through the eyes of young women and girls and was shot at three grassroots rugby clubs in England and Wales.

Themes such as the universal values of teamwork, respect, and friendship are highloghted.

World Rugby Chief of Women’s Rugby Sally Horrox said: “Rugby has always been about more than what happens on the pitch: it’s a sport that welcomes everyone, no matter their background, shape, or size. With Women’s Rugby World Cup 2025, we have a powerful opportunity to showcase what makes rugby so unique: not just the incredible spectacle of the tournament itself and the powerful players’ personalities, but the communities at the heart of our game and the lifelong values it instils with this true sense of belonging.”

PIP + LIB, Directors of Where We Belong, added: “From the outset, our goal was to create something honest, energetic, and empowering – a film that truly reflects the experiences of real young women and girls who play rugby across England and Wales. We kept the process simple and natural, working with a small, nimble crew so the players could just be themselves in front of the camera. Nothing was scripted – every word and every moment came directly from the girls, and their passion, grit, and love for the game shine through.

The directors continued, “Rugby, as they showed us, is about far more than the sport itself – it’s about teamwork, acceptance, confidence, and pushing yourself in ways you never thought possible. We’re incredibly proud of the final film and hope it inspires more girls to pick up a ball, step onto the pitch, and feel that same sense of belonging.”

The film is available in four languages (Japanese, French, Spanish, and English) and will be screened throughout the Women’s Rugby World Cup 2025 in stadiums, fan zones, and on other social media platforms.

The Where We Belong was produced in collaboration with Women’s Rugby World Cup 2025 broadcast partner HBS and Deft Touch.

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