Meiji Signs as Official Supplier of Men’s Rugby World Cup 2027

World Rugby has announced Meiji Co., Ltd as the Official Milk and Yoghurt Supplier of the Men’s Rugby World Cup 2027 in Australia.

They are the latest Japanese brand to sign on for the biggest and most important commercial tournament for World Rugby, with Asahi and Mitsubishi Estate already signed on.

The collaboration with Men’s Rugby World Cup 2027 isMeiji’s first global rugby partnership, connecting the brand with new sporting audiences. The partnership will amplify Meiji’s visibility across Men’s Rugby World Cup 2027 digital platforms, alongside fan-focused activations that will see Meiji engage with new communities across Japan, Australia and globally.

Founded in Japan, Meiji is a leading food manufacturer with a wide range of products and strive to use fresh ingredients and high-quality manufacturing.

Bunjiro Yao, Meiji Co., Ltd., President said, “We are very honoured to be part of Men’s Rugby World Cup 2027 as an official supplier. Meiji has inherited the idea of contributing to people’s health through the provision of food for more than 100 years, serving the country with nutrition as one of its founding spirits.

Rugby, which requires passion and strength, is a sport that symbolises mental and physical health; we believe that being able to contribute to the further development of rugby is important in the realisation of our philosophy. The players will give their all in this tournament, and Meiji is excited to support everyone involved in the event.”

Men’s Rugby World Cup 2027 Managing Director Chris Stanley added: “We are excited to welcome Meiji to our partner family for Men’s Rugby World Cup 2027. Meiji shares our commitment to helping people perform at their best – from the athletes competing across our 24 teams to the millions of fans, staff and volunteers who will be part of this global celebration of rugby and go all out. We look forward to working together with Meiji to support wellbeing and deliver an unforgettable tournament experience.”

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