Coca-Cola Joins Men’s Rugby World Cup 2027 as Official Partner

Coca-Cola has been announced as an Official Partner of Men’s Rugby World Cup 2027 as the exclusive non-alcoholic ready-to-drink (NARTD) beverage partner.

More than 1.2 million tickets from 141 countries were requested in the recent RWC 2027 Application Phase. The partnership with one of the most iconic global brands will see Coca-Cola offer beverages to food and drink outlets, including official bars, fan festivals and hospitality areas in each of the seven Host Cities in Australia.

The announcement was marked by a drone show over Sydney Harbour, lighting up the skyline in celebration of the new partnership. It also signalled the next key milestone for fans, with tickets on sale from 1 October 2026, exactly one year before the opening match between Australia and Hong Kong China in Perth.

Men’s Rugby World Cup 2027 Managing Director Chris Stanley said: “We are thrilled to welcome Coca-Cola as an Official Partner as we build towards one of the biggest and most exciting Rugby World Cups ever staged.

Securing a global brand of Coca-Cola’s scale and stature is a significant milestone for Men’s Rugby World Cup 2027 and a strong endorsement of both the tournament and the opportunity it presents for fans, partners and communities across Australia. Coca-Cola shares our commitment to creating memorable experiences for fans and bringing people together through sport, making them an ideal partner for this event.

Coca-Cola Australia Vice President & General Manager Ahmed Rady added: “For generations, Coca-Cola has been part of the moments that bring people together, and few opportunities are more powerful than sport. These partnerships allow us to connect with fans at every level of the game, from supporting Australia’s national teams through to helping deliver one of the world’s biggest sporting events when Men’s Rugby World Cup 2027 comes to Australia.”

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