LIQUI MOLY Signs on as Official Partner of Rugby World Cups 2027 and 2029

World Rugby has announced LIQUI MOLY as an Official Partner and the Official Motor Lubricants Partner of Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029 in Australia.

The multi‑event agreement sees the German-founded company, which has a portfolio that covers motor oils, additives, vehicle care and service with extensive brand visibility across both tournaments. This will include in-stadia, digital, and event-wide integrations.

The collaboration with Rugby World Cup marks LIQUI MOLY’s first major investment in international rugby and World Rugby Chief Revenue Officer Michel Poussau said: “We are delighted to welcome LIQUI MOLY to the Rugby World Cup commercial family as Official Partner. Their global footprint, dedication to premium quality and strong record of supporting world-class sport make them an ideal partner as we build toward two landmark Rugby World Cups in Australia. Their commitment reflects the increasing appeal of rugby on the global stage and the strength of our long-term hosting model.”

The brand already features prominently in sports such as Formula 1, MotoGP, the FIS Alpine Ski World Cup, the IHF Handball World Championship, and leading football properties.

LIQUI MOLY Marketing Director, Marco Esser, added: “We are excited to collaborate with World Rugby for the first time ever. As we are true sports enthusiasts, this intensive and action-packed sport feels like a natural fit for our sponsorship activities. The Rugby World Cups in Australia allow us to connect to passionate fans worldwide and therefore gain more brand awareness in promising markets.”

On Tuesday, 3 February 2026, the match schedule and ticket prices for RWC 2027 will be annunced- the tournament will feature to Asian teams for the first time: Japan and Hong Kong China.

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