O2 Latest To Be Announced as Official Partner for Women’s Rugby World Cup 2025

O2 is the latest company to join the Women’s Rugby World Cup 2025 as an Official Partner and will be the presenting partner of the opening show in Sunderland while offering their Priority customers exclusive access to tickets.

O2 Priority To Reward Customers at Women’s Rugby World Cup 2025

The partnership between World Rugby and the telco will see O2 customers enjoy exclusive access to tickets for all 32 tournament matches and as well as experiences via Priority, O2’s customer reward programme. Priority will be given to members the chance to win exclusive, once-in-a-lifetime experiences, including becoming a flag bearer at the Women’s Rugby World Cup matches.

Virgin Media O2’s Director, Partnerships and Sponsorship, Gareth Griffiths, said: “O2 has been side by side with England Rugby since 1995 and we could not be prouder of everything we have achieved together over the past 30 years.

“Our Wear the Rose campaign continues to rally the nation in support of the sport and has enabled us to bring the game into the lives of millions more people via Priority from O2. The new partnership with World Rugby will see O2 continue to champion the women’s game every step of the way this summer and help connect fans like never before.”

O2 will be involved in the opening show that will take place ahead of the first match of the tournament at the Stadium of Light in Sunderland on Friday, 22 August.

O2 and Rugby

The new partnership is O2’s latest commitment to women’s rugby, said World Rugby in a press release.

• Gender parity has heavily defined O2’s pioneering role in the sport – it was the first brand to commit to equal investment in the men’s and women’s games back in 2021.
• Partnering with World Rugby will see O2’s campaign for equality in the sport gain greater momentum as it rallies its customers and sports fans across England to ‘Wear the Rose’.
• The next iteration of O2’s ‘Wear the Rose’ Red Roses campaign, which will be launched ahead of the tournament, will aim to elevate the women’s game to new heights and bring millions of new supporters into the sport.
• O2 will deliver campaigns to fans’ matchday experience through its digital platforms throughout the tournament in England.

Photo Credit – World Rugby

Women’s Rugby World Cup 2025 Managing Director, Sarah Massey, said: “O2’s long-standing commitment to English rugby is undeniable, and we’re delighted to have them on board for what will be a record-breaking tournament here in England. With powerful personalities on the pitch and unmissable action in every match, Women’s Rugby World Cup 2025 will be more than a tournament – it will be a nationwide celebration of the sport.

Since 2023, O2 and the RFU have also worked in partnership with Women’s Sport Trust to address the gender awareness gap in rugby by increasing the visibility of the Red Roses, growing the fanbase and ultimately increasing attendance to the women’s game, including generating record-breaking crowds at Twickenham Stadium.

A record-breaking 300,000 tickets have already been sold as this milestone tournament is on track to be the biggest and most memorable edition yet.

Rugby Asia 247 will be attending RWC 2025 as accredited media – so stay tuned!

RWC 2025 News

• ChildFund Rugby Ambassador Lexi Chambers – Race To Rugby World Cup 2025.
• HSBC named Official Retail Bank of Women’s Rugby World Cup England 2025.
• World Rugby Announces Defender as the Fifth Principal Partner for Women’s Rugby World Cup 2025.
• New Women’s Rugby World Cup Unveiled.