Emirates Confirmed As Official Partner For Women’s Rugby World Cup 2025

In a slightly confusing press release, it was confirmed that Emirates will continue to support match officials with the sponsorship of World Rugby Match Officials during the Women’s Rugby World Cup 2025, but it had already previously been announced in 2022 that the airline had signed on until at least RWC 2027.

At this year’s Women’s RWC in England, the match officials will wear the Emirates ‘Fly Better’ kit at all matches. The press statement said that the partnership would help “foster the growth and development of top-tier match officials and the rise of women officials in pinnacle competitions.

You can see the statement released in 2022 already confirming Emirates’ commitment. The airline has been a partner of World Rugby for two decades, and also sponsors the UAERF and is the title sponsor of Asia Rugby tournaments.

Michel Poussau, World Rugby Chief Revenue Officer, said: “We’re proud to extend this enduring relationship into the groundbreaking Women’s Rugby World Cup 2025. Their continued commitment to supporting our match officials plays a crucial role in upholding excellence on the field.”

What Role Will Emirates Have at RWC 2025?

• Emirates will enjoy significant marketing exposure across the Women’s Rugby World Cup 2025 digital and social channels and on-ground activations.
• The airline will also receive in-stadium branding across all 32 Women’s Rugby World Cup 2025 matches.
• The iconic Emirates ‘Fly Better’ kit will feature across all 32 tournament matches, worn by World Rugby Match Officials as a symbol of the airline’s continued support for elite officiating.

Sir Tim Clark, President of Emirates Airline, said: “We’re excited to partner with World Rugby as an Official Partner and Airline of Women’s Rugby World Cup 2025. Women’s rugby is flourishing globally, and Emirates’ significant investment expands our presence and supports rugby’s growth. Making the sport accessible to everyone is part of our commitment to creating long-lasting impact, stronger connections with fans and unlocking possibilities through the power of sport.”

Emirates has championed the game of rugby since 1987, expanding its support to include World Rugby, six consecutive Rugby World Cups (2007-27), Cape Town 7s, and the Emirates Dubai 7s for nearly 40 years.

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