Emirates Signs on for Rugby World Cups 2023 and 2027
Emirates and World Rugby have extended their partnership and Emirates airline will continue as a Worldwide Partner of Rugby World Cup 2023 in France and Rugby World Cup 2027 in Australia.
Emirates – Official Airline of Rugby World Cup France 2023 and Australia 2027
Emirates is also extending its official sponsorship of the Emirates World Rugby Match Officials through to 2027, “a relationship that has proven pivotal in the development and performance of elite match officials since 2013” said the sports governing body.
World Rugby Chairman Sir Bill Beaumont said: “We are delighted to announce the extension of our long-term and successful collaboration with Emirates for the next two men’s Rugby World Cups and in support of our men’s and women’s match officials programme. Emirates’ global network and passion for our sport will be key in our efforts to make rugby truly global and their proven excellence in customer experience will be an asset to take our fan services to the next level.”
Emirates Airline President, Sir Tim Clark added “Emirates has been a proud sponsor of Rugby World Cup since 2007. France 2023 also coincides with Emirates’ 30 years of flight operations to Paris, Charles de Gaulle and considering we now have 31 weekly flights to France, Emirates is looking forward to flying in fans to watch the world’s best teams competing for the Webb Ellis Cup.”
Emirates joins Societe Generale, Mastercard, Asahi, Capgemini and Jaguar Land Rover in the global family of Worldwide Partners for Rugby World Cup 2023. Emirates also becomes the fourth Global Partner of World Rugby, joining Capgemini, Macron and HSBC.
Emirates and World Rugby Partnership
Since 2007 at the RWC in France, Emirates has become one of rugby’s most prominent and active supporters and “a committed partner of every men’s Rugby World Cup since 2007 and proud sponsor of the Dubai and Cape Town rounds of the HSBC World Rugby Sevens Series.”
World Rugby will continue to invest in the development and support of the world’s top match officials, and the “world’s best referees will take the field in their Emirates Fly Better Macron kit when officiating in test rugby, continuing a long tradition started back in 2013.”
World Rugby and Emirates also pledged to create more content along the line of ‘Whistle Watch’, a World Rugby content series presented by former international referee Nigel Owens and sponsored by Emirates. The content aims to “immerse fans into the world of match officials and inspire young referees to pick up the whistle while making rugby’s laws more accessible”.
World Rugby Chief Revenue and Fan Engagement Officer Richard Heaselgrave added: “Emirates’ global operations in most major markets across the world help us raise awareness of our sport and their belief in excellence is aligned with our own vision of staging world-class events.”
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