Visa joins Australian Rugby World Cups as Principal Partner

Global payments firm Visa has signed on to be the Principal Partner for the Rugby World Cups to be hosted in Australia in 2027 (Men’s) and 2029 (Women’s) as Official Payment Technology Partner,

World Rugby said that the “global partnership reflects the scale, ambition and growth trajectory of the Rugby World Cup, while reinforcing Visa’s long-standing support for world-class sport and its role in connecting fans to the moments that matter.”

As part of the arrangement, Visa will play a central role in enhancing the fan experience across both RWC tournaments:

• Provide secure payment technologies within tournament official venues.
• Exclusive access and premium experience opportunities as Australia prepares to stage Men’s Rugby World Cup in history in 2027 and the Women’s Rugby World Cup for the first time in 2029.
• Equal focus on supporting the growth of the men’s and women’s game.
• Presenting partner of the Player of the Match awards.

World Rugby Chief Revenue Officer Michel Poussau said: “Visa’s partnership underlines the strength and global appeal of these tournaments, as well as our shared ambition to deliver iconic events shaped by innovation, accessibility and unforgettable fan experiences.

Its support for both tournaments is a powerful statement of belief in the future of rugby and the equal opportunity ahead for the men’s and women’s game. Through this partnership, eligible Visa cardholders will benefit from exclusive access opportunities, while Visa’s technology and expertise will help us enhance the journey for fans in Australia and around the world.”

Visa Regional President, Asia Pacific Stephen Karpin added: “Some events have their own gravitational pull. Rugby World Cup is one of them. People don’t simply follow it; they travel for it and come together in ways that extend far beyond the match.

Recent data showed cross-border Visa transactions in host cities of a major sporting event increased nearly 20% year on year. Through Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029, we’re proud to help deliver seamless payment experiences that enable fans to focus on the moments that matter, while supporting the movement of people, commerce and opportunity.”

RWC 2027 Tickets – Visa Priority Sale

Eligible Visa cardholders can receive priority access to Men’s Rugby World Cup 2027 tickets between 28-30 September 2026 – the 48-hour Visa Priority Ticket Sale will take place ahead of remaining tickets going on sale from 1 October 2026, one year before the opening match.

The sale is open to all eligible Visa cardholders and offers the opportunity to purchase tickets for all 52 matches and select seats directly from interactive seat maps, subject to availability.

Rugby World Cup 2027 News

• Impact Beyond Backed by AUD $30 Million Investment To Underpin Men’s RWC 2027 and Women’s RWC 2029 Legacy.
• Coca-Cola Joins Men’s Rugby World Cup 2027 as Official Partner.
• Meiji Signs as Official Supplier of Men’s Rugby World Cup 2027
• Mitsubishi Estate Signs as Official Supporter of Men’s Rugby World Cup 2027.