Woolworths Announced As Official Supporter of Rugby World Cups 2027 & 2029

World Rugby announced Woolworths as the Official Supermarket Supporter of the Men’s Rugby World Cup 2027 and the Women’s Rugby World Cup 2029.

As one of Australia and New Zealand’s leading retail groups with more than 1,000 stores across Australia and more than 180 stores across New Zealand, World Rugby said that “Woolworths will help bring the excitement of both tournaments into communities across the country, ensuring fans and visitors alike are ready to embrace every moment of the action.”

Of the multi-tournament agreement with Woolworths, World Rugby Chief Revenue Officer, Michel Poussau, said: “Rugby World Cups are about far more than the action on the field. They bring people together, unite communities and create moments of connection that become lifelong memories.

As one of the most recognisable brands across Australia and New Zealand, Woolworths is the perfect partner to help elevate the fan experience throughout both tournaments. Through this partnership, we will create opportunities for people to celebrate and share in the excitement, from local communities across Australia to the global rugby family, helping make these tournaments truly unforgettable.”

Woolworths Chief Marketing Officer, Sean Barrett, added: “Aussies and Kiwis love their local fresh food, as well as their sport, with fresh food at the heart of how we connect, celebrate, and support communities on both sides of the Tasman.

Partnering with Rugby World Cup is a wonderful opportunity to bring these two passions together – showcasing the very best local produce to fuel players and bring fans together around the table or the barbie, as these global tournaments return to local shores.”

Woolworths’ Cartology Retail Media network will be creating new opportunities for brands to connect with audiences through integrated retail media experiences that bring them closer to the Rugby World Cup journey, said World Rugby.

Cartology’s Head of Client Advisory and Value Creation, Ebonie Newman explained: “We’re excited to bring the experience of Rugby World Cup to customers and suppliers across the Tasman with rich engagement opportunities. With our end to end retail media network, brands have unparalleled opportunities while we deliver richer experiences for customers.”

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